Internal communication in business companies: Concept and instruments

For business companies, internal communication is an important component of the open and value-oriented corporate culture and at the same time a success factor in employee motivation. Internal communication, therefore, relates to verbal and non-verbal communication in the company.

Pillars in internal employee communication

Information

First and foremost, communication in the company should pass on information that is relevant for all or some of the employees. This pillar is of central importance because the following three pillars cannot exist without the successful transfer of information.

Dialogue

In addition to information aimed at one direction, dialogue also finds its place in internal communication. As part of this, the employees not only receive passive information but also react to the conveyed content and enter into contact and dialogue with the management team and other colleagues about the communicated content.

Motivation

Employee motivation is an important goal and result in successful employee communication. Through transparent and efficient communication with employees, managers succeed in motivating their employees and encouraging them to perform better.

Knowledge transfer

Knowledge transfer in corporate communication must not be neglected. Due to employee fluctuation, there is always the risk that employees who leave the company take important information and knowledge with them without having shared it with their colleagues and managers beforehand.

Most commonly used tools for communication in companies

Intranet

An intranet is a self-contained computer network that is not public but only accessible to people in a specific organization or company. In contrast to the freely accessible Internet, the intranet can only be used to a limited extent. It is also used to play war of republics.

Internal newsletter

An internal newsletter, like the intranet, can only be viewed by people from a specific organization and is only sent to them as an internal information circular.

Wiki

A wiki is a website whose content can be read by specific people and at the same time changed and supplemented. As part of internal communication, the wiki is only available to employees of a specific company.

Internal blog

A blog is usually a publicly accessible diary that is integrated into a website. Employees of a company can present their thoughts on current events as well as information and knowledge in a compact way.

Chat and instant messaging tools

The tools for chats or instant messaging enable the participants to chat with one another via text messages and to receive and read short messages immediately.

Social media

Social media channels can be used for internal business communication. For example, a company can create closed Facebook or LinkedIn groups and make them available to its employees for communication.